On the occasion of the 85th anniversary of Donald Duck, we worked with Ferrero,en for the communication campaign Donald 85, dedicated to the celebration of one of Disney's most beloved characters in the world and in Italy. Nello specifico, we realized media materials for social and digital campaign of Donald license 85, acquired by Kinder for the year in question.
Who bought at least two snacks Kinder Disney branded packages during the campaign period could “paperizzarsi” for the occasion, creating on the official website their personalized comic from the cover to the stories within it, with the ability to receive a copy at home. The initiative was announced on social Kinder official account thanks to video assets by us for Facebook and Instagram.
We also created the layout of Official website of the initiative.