Not only grow more, but they are also the ones that have the younger audience, where also lies probably their propulsive force. We are talking about Tumblr e Instagram: the two platforms that according to the research firm surveys Global Web Index win the podium of the demographic composition more “fresh”, with a user base composed respectively for the 38 and the 37% from among the sailors 16 e i 24 years. It is a gap of more than 10 percentage points from the most popular social, Facebook, whose registered under 25 I am only a quarter, against the 29% of 25-34 and the 46% the over 35+.
The one of Facebook actually it is the older audience among all the top 8 social network worldwide (excluding China), with a total population older even than LinkedIn. Second Global Web Index it is a natural consequence of being the platform with more members worldwide, record that would make that which the older sailors are more likely to join. But there is also another factor to consider, that is, the progressive aging of the user social Zuckerberg, whose early adopters They entered now in the band 25-34 and have been replaced by an audience of teens tend to be less enthusiastic towards the platform.
Source: GWI