Whether it's the clickbait operations or questionable news, Facebook has decided to limit the visibility of "unauthentic content". This is not news, tries for years with results not exactly brilliant. however, come dichiarato nell’ultimo post dedicato ai cambiamenti dell’algoritmo, I am coming new tools that can make a difference, integrating additional signals for spam detection and content misleading.
AUTHENTICITY
Will be categorized Pages that ask like, Comments and Shares, o richieste del tipo “condividi se sei d’accordo”, heart for X, like per Y. L’obiettivo dichiarato è fare in modo che l’utente interagisca con un post perché lo trova di proprio interesse. It is not clear, however, how many times you should incur a call-to-action considered inappropriate to finish in these categories, nor whether count for the post also published valuation on Facebook very distant in time.
RELEVANCE
Another signal to identify pages that communicate incorrectly, è il numero di volte che gli utenti decidono di nascondere un post, or actions such as "Stop Following".
HOT TOPIC
Sarà data più rilevanza ai contenuti “caldi”, for which there has been a spike in interest in users' conversations. Maximum attention then to the activities of real-time marketing and newsjacking, to take advantage of the buzz and multiply the visibility of its brand.