Per Sony Pictures abbiamo curato le attività di Digital PR e declinato la communication strategy of Peter Rabbit sui social ufficiali, impostando e gestendo il calendario editoriale.
At the beginning of the campaign we presented the character of,,it,little known by the Italian public. Then we focused on the Italian dubber of,,it,Nicola Savino,,it,All using the language and the irreverent and funny tone of voice of the film version of the rabbit created by Beatrix Potter,,it,Once released in the rooms we have created assets that highlight the peculiarities of the film,,it,fun,,it,irreverence and imperdability. Also on corporate,,it Peter Rabbit, poco conosciuto dal pubblico italiano. Successivamente abbiamo focalizzato l’attenzione sul doppiatore italiano di Peter Rabbit, Nicola Savino. Il tutto utilizzando il linguaggio e il tone of voice irriverente e divertente della versione cinematografica del coniglio creato da Beatrix Potter.
Once released in theaters we have created assets that were to bring into prominence the rave reviews the film: all we are agreeing that we have fun with Peter Rabbit and is an unmissable film. Inoltre sulla corporate Sony Pictures Italia Peter Rabbit have declined on lighter themes and funny to realize the theme asset.