Kinder – Production Digital media kit for Donald license 85

22 January 2020 | 16:30
Clients - Content Marketing,,en,The Wheel of Wonder,,it,the latest masterpiece by Woody Allen,,it,Amazon Studios,,de,con Kate Winslet,,en,Jim Belushi,,en,Juno Temple and Justin Timberlake and a stunning photograph of the Oscar-winning,,it,Vittorio Storaro,,it,Everybody loves Woody,,en,Social media management e Social ADV,,en,To support the output of the film to the cinema,,it,we have developed a two-fold,,it,company strategy,,it,revolt,,it,to involve and stimulate the entire fanbase,,it,Woody Allen,,en,on the other,,it,to feed the,,it - Ferrero,en - Licensing,,en,Kinder Breakfast Plus and Kinder Pane Cioc,,it,that our creative team has managed to complete successfully thanks to the long experience gained in the management of digital content of the biggest franchises of the last,,it - Web Development

On the occasion of the 85th anniversary of Donald Duck, we worked with Ferrero,en for the communication campaign Donald 85, dedicated to the celebration of one of Disney's most beloved characters in the world and in Italy. Nello specifico, we realized media materials for social and digital campaign of Donald license 85, acquired by Kinder for the year in question.

Who bought at least two snacks Kinder Disney branded packages during the campaign period could “paperizzarsi” for the occasion, creating on the official website their personalized comic from the cover to the stories within it, with the ability to receive a copy at home. The initiative was announced on social Kinder official account thanks to video assets by us for Facebook and Instagram.

https://www.facebook.com/Kinder.Italia/posts/2756380654383121
https://www.facebook.com/Kinder.Italia/videos/554764901925553

We also created the layout of Official website of the initiative.