Starting in December 2019 we started working on the communication strategy of the Warner Bros. to subject VOD called "First Minutes". The project allows users to watch i first ten minutes of films selected from the library Home Entertainment on YouTube in order to incentivize the user to purchase the full movie.
At the end of the first minutes of the film, you can continue watching by clicking on the endcard and purchasing the film on YouTube.
Based on the title being promoted and the potential audience, we made use of a dynamic mix of Facebook, Instagram, Google Search, Youtube, movie titles, communities and influencers.
In this way the films that enter the countryside are promoted with a strategy that exploits the potential of each medium of communication involved, both in organic and in advertising, to ensure our customer the maximum achievable ROI.
The promotion of "First Minutes" Warner also involved communities and influencers in target with the promoted films, in this way we have reached even more difficult users to reach through advertising:
To further integrate the communication strategy was the contribution of movie titles, like ScreenWEEK, who presented the first ten minutes of some films to their readers, in this way we have ensured that our client has a relevance of the message also to users who attend less social media but are more inclined to take cues from cinematographic information sites.
The films selected with Warner Bros. they helped to cheer special occasions such as Valentine's week or to keep company during the closing of schools in Italy in March.
Ad oggi, the project totaled approx 382 thousand video views on YouTube and beyond 10 thousand interactions.
We are happy to support the section Warner Home Video with ours solutions designed to increase the performance of home video products, especially in this period where VOD and SVOD represents an important pillar for film distribution.