Not enough to be spread among more than 80% of web surfers: Zuckerberg's social network continues to dominate the competitors also from the actual use standpoint that its members make the platform. A revelation is the data collected by the research institute Global Web Index for the third quarter 2014, which shows how Facebook maintains a lead of twenty percentage points compared to other destinations social, both number of accounts for active users on a monthly basis, equal to 47% Internet users over 16 (excluding China).
Despite the manner in which subscribers interact with this tool is in continuous evolution, and despite the user growth rate is lower compared to other more platforms “young”, short thumbs continue to be upward for the prince of social networks on the Internet, that can keep quiet in its progressive evolution towards more structured forms of monetization and advertising. Especially since YouTube, which he is trying to undermine the primacy in terms of video, It follows at least a length of distance, with a penetration of 60% between individuals associated active and a load lower than the 30%. The order of values towards which amounted active accounts of Twitter and G .
Source: GWI