The possibility of establishing a direct and continuous relationship with customers is, as it is known, one of the biggest advantages of Twitter per i brand, plus the ability to monitor their reputation through hashtags. But what is the best way to converse with customers on social networks? Here is an interesting infographic that explains some of the most effective practices and mistakes to be avoided in responding to its followers.
The first mistake to avoid would be to use a link as the first call to action in response to the user: the reference outright decrease fact even the engagement of 19% because the best place where to place it would be about half of the tweet. Obviously recommended the use of # (+15% of involvement), the names of followers, or nickname, beyond the mere mention, accurate punctuation and emoticons, hinting at a positive mood. Less obvious the insertion of the word “click”, which apparently it is not too didactic and indeed would work better than other formulas type “find”. As it regards the demographics of the users more willing to interaction with brands, men would ensue for the 21% more likely to engage in conversations on social networks. Also important is the trademark response time, which ideally should not exceed 92 minutes.