A supporto dell’uscita di Justice League, il quinto film del nuovo DCEU che vede riunirsi per la prima volta Batman, Wonder Woman, Aquaman, Flash e Cyborg, abbiamo radunato per conto di Warner Bros. la Justice League Italiana: un team di 5 influencer selected for the affinity of their channels with the film and with the objective of achieving a teen audience and tweens,,it,the heroes were made up and dressed in,,it,and they have made each a video on their channel of choice by seamlessly integrating the film communication within their format most successful and expanding the coverage of all other social channels,,it (17-24).
Il vostro caro Dexter, Angelica Massera, MikeShowSha, XMurry,,en,BrazoCrew,,en,They were made up and dressed up as heroes,,it,The campaign reached its initial objectives flat,,it,obtaining the,,it,Overall in the first week of video publishing,,it,enhanced communication on the film through their pages,,it,where they first intrigued their fan base through a series of teaser post on their transformation in the members of the Justice League and then,,it,During the first weekend of release of the film,,it,launched video,,it,with CTA to go to the movies,,it e BrazoCrew. I 5 influencer sono stati truccati e travestiti come gli eroi della Justice League e hanno realizzato ciascuno un video sul loro canale elettivo integrando perfettamente la comunicazione del film all’interno dei loro format di maggior successo ed espandendo la copertura su tutti gli altri canali social, in particular Instagram.
La campagna ha raggiunto pianamente gli obiettivi iniziali, obtaining about,,it,where they first intrigued their fan base through a series of teaser post on their transformation in the members of the Justice League and then,,it,Your loved Dexter Archives,,it 1.500.000 of video views complessive nella prima settimana di pubblicazione dei video.
Gli influencer hanno rafforzato la comunicazione sul film anche attraverso le loro pagine Instagram, dove hanno prima incuriosito la loro fanbase mediante una serie di post teaser sulla loro trasformazione nei membri della Justice League e poi, durante il primo weekend di uscita del film, hanno lanciato dei video, con CTA ad andare al cinema, in which they appeared together,,it,New challenge to pitch,,it,Dear your Batman is ready #JusticeLeagueIT #SponsorizzatoWarnerBros,,it,A post shared by Luca Money,,it,@ilvostrocarodexter,,en,Nov,,en,Well yes,,it,I made a video dressed like,,it,To show NOW is on line on my Facebook page and,,it,on my YouTube channel,,it,commented,,it,justiceleague,,en,A post shared by Angelica Massera,,it,@angelicamasseraofficial,,en,In this photo still smiling,,it,IT HAPPENED,,it,Upgrade to give your tribute to our indestructible Friend,,it.