Digital Marketing


Maybelline New York – Campagna di content marketing per la licenza DC Comics

Per il cliente Warner Bros. Entertainment Italia we have designed a content marketing campaign related to the promotion of,,it,Be That Girl,,en,Maybelline New York collection inspired by DC COMICS heroines,,it,starting from a basic styleguide provided by the licensee,,it,we have enhanced the starting material by producing mographs promoted on Facebook and Instagram with careful microadvertising planning,,it,crossing users interested in make-up with cosplay fans and the DC Comics universe,,it,In both cases,,it “Be That Girl”, collezione di Maybelline New York ispirata alle eroine DC COMICS. In particolare, partendo da una styleguide di base fornita
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Escobar – Il Fascino del Male – Strategia Social e ADV

Per Notorious Pictures abbiamo curato le attività di social media management e advertising di Escobar – Il Fascino del Male, film con Javier Bardem e Penélope Cruz che racconta la storia di Pablo Escobar dal punto di vista di Virginia Vallejo, l’amante
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Rampage – Furia Animale – SOCIAL MEDIA MANAGEMENT E DIGITAL PR

Per Warner Bros. Italy we have overseen the Digital PR activities and the Rampage digital communication strategy,,it,new film with Dwayne Johnson,,it,Italy we managed Succede's social communication,,it,making a great variety of original content,,it,designed for the main target of the,,it,PETER RABBIT – SOCIAL MEDIA MANAGEMENT E DIGITAL PR,,en,For Sony Pictures we have edited the Digital PR activities and declined the communication strategy of Peter Rabbit on social media,,it,At the beginning of the campaign we presented the character of Peter Rabbit,,it,little known by the Italian public,,it,Then we focused on the Italian dubber of,,it,For Warner Bros Entertainment Italia we managed the editorial design,,it – Furia Animale, nuovo film con Dwayne Johnson. Abbiamo impostato e gestito il calendario editoriale sui canali ufficiali del film. La promozione del titolo, ispirato dall’arcade degli anni ’80,
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Succede – Social Media Management e Advertising

Per Warner Bros. Italia abbiamo gestito la comunicazione social di Succede, film tratto dall’omonimo libro di Sofia Viscardi. Abbiamo lavorato con molta libertà ai materiali del film, realizzando una grande varietà di contenuti originali, pensati per il target principale della
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Sala e Salotto – Il biglietto mancato: Visual Development & Branding,en

A collection of movie posters to accompany the research,,it,Sala e Salotto,,it,For the promotion of the event,,it,this year with tagline,,it,The missed ticket,,it,we have designed and built a collection of,,it,accompanying the exhibition of the search for,,it,Ergo Research,,en,during the event organized by,,it,To tell the different sections of the presentation,,it,titles that simulate the cinematographic ones were thought out,,it,he took care of the graphic realization,,it,The missed ticket,,it,Visual Development,,en “Sala e Salotto” Per la promozione dell’evento Sala e Salotto, quest’anno con tagline “Il Biglietto Mancato” abbiamo ideato e realizzato una collezione di poster che accompagnassero l’esposizione della ricerca di Ergo Research durante
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Are you ready? – Il quiz di Ready Player One

Generare awarness e profilare gli utenti allo stesso momento è possibile: Below is our case study on the quiz,,it,that tests users 'knowledge on films of the' 80s,,it,The mechanics is as follows,,it,landed on the platform users must register or log-in to test themselves,,it,once users are registered, there are ten questions about Warner Bros' 80s home video catalog,,it,once the quiz is finished, the resulting profile is shown to the user,,it,generated based on the percentage of correct answers given,,it “Are you Ready?“, elaborato e sviluppato per Warner Bros. in occasione della release di Ready Player One il 29 March 2018.
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Tomb Raider,en – INFLUENCER MARKETING, SOCIAL MEDIA MANAGEMENT & DIGITAL PR

For Warner Bros Entertainment Italia we have been in charge of Digital PR and Social Media Management for Tomb Raider,,it,the reboot inspired by the famous Square Enix videogame,,it,featuring the Oscar® winner Alicia Vikander,,it,has exceeded two million,,it,directed by Steven S,,it,that he got,,it,We have set up a community operation on behalf of Walt Disney Company Italy,,it,influencer amplification to support the television program Puppy Dog Pals,,it,therefore we have involved eight Facebook Communities,,it, il reboot ispirato al famoso videogioco firmato Square Enix. Il titolo, che vede protagonista il Premio Oscar® Alicia Vikander, ha superato i due milioni di
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