A output support to the cinema Suicide Squad we have made on behalf of Warner Bros. an operation of influence crossover which involved 5 influencer selected for their resemblance to the characters of “squad” Film and with the precise non-conventional objective of achieving so a critical target for the success of the film, seeking among other things a good balance of being present among Facebook, YouTube e Instagram. Gli influencer coinvolti sono stati truccati e travestiti ognuno da un personaggio iconico e chiave del film per poi produrre dei video coerenti con i propri format e pubblciarli all’interno del loro abituale palinsesto, integrando con una copertura sui loro altri canali social.
Besides making all part of “squad” the operation saw Soul and The Sabri Gamer work in pairs, with two video head on the respective channels, as well as Simone and Anthony Paciello Francesco, and he gave way to a long tail of spontaneous activity on Instagram accompanied dall'hashtag #SuicideSquadIT.
Anima – Joker
The Sabri Gamer – Harley Quinn
Simone Paciello – Deadshot
Antony Di Francesco – The devil
Giulia Penna – The Enchantress